Useful Embroidery Pricing
Pricing is one of the main aspects of the entire marketing process of any company, be it a small or large corporation. Unlike what is popularly believed to be, pricing is not always about charging to receive the highest profit margin, well that is the aim of any business in the ‘for-profit’ sector however the way they go by, as in the techniques used are different and profit is sometimes not even one of the main aspects considered while deciding the final price. Embroidery pricing is an oxymoron of sorts, it is usually bespoken so the pricing is different for different services and products but then again it is usually figured out by using a basic pricing technique.
In the most elementary marketing sense, embroidery prices can be described as being competitively priced, i.e. set in accordance with (to compete on the quality level), higher (to show superiority over their competitors with quality, quantity and other aspects) and lower (to set themselves as the more economical choice). Embroidery price for a readily available design on the web or from digital catalogs of digitizing businesses is significantly lower because the design is usually designed for the purpose of being a product for mass market and can be purchased by anyone willing to purchase and can be utilized by them in whatever way they desire. However, asking for something unique, custom embroidery pricing comes into play as then the price is dependent on the job/design. The intricacy of the design, the dimensions to work the design within and the time each project requires are a few of the elements used to determine the custom embroidery prices. Some businesses offer the option of faster design processing and delivered to the customer within the short time allotted however is again, higher priced, even more so than just ordinary customization.
Embroidery machines, the actual machines that embroider the digital embroidery designs onto the fabric, are expensive, even for the most basic models, hence most businesses only keep to digitizing, which itself is not a profession to be taken lightly in any way. Embroidery machine prices can be from $10,000 – $20,000 (some even higher), dependent on the brand itself, model and the features it provides. This is for the new embroidery machines prices and used ones are available for cheaper value but is another can of worms,
Embroidery machines are expensive as illuminated earlier, hence is mirrored in the price of the machine embroidered goods, however, it is to be noted that machine embroidery products are still far more cost-effective than the products bought with hand embroidery on them. So with all said, it should be clear that pricing embroidery is not as cut and dry as one imagines it to be and a lot of planning and decision making goes into the process of pricing as well.
DigitEMB is the most economically priced digitizer in the market worldwide and is usually the first choice whenever a customer is in need of digital designs of the highest quality available at the most reasonable price, be it customized or already created, so why wait any further. Make it your first and only digitizing providing option as well!